This week marks a new milestone in our drive to make sustainable products both affordable and accessible. We have unveiled a new machine in Asda Barnsley that allows our customers to refill laundry conditioner pouches rather than having to take a brand new bottle. Why bother you might ask – well how about the fact that not only does it save 96% of packaging weight but also saves £3.70 over 10 refills – that makes it around half the price of an equivalent branded conditioner. It’s really easy to use – as ably demonstrated by Sarah in the video.
Last year we reduced the weight of the packaging across our fabric conditioners by 55% (a total of 596 tonnes) and this project takes this a massive step further.
The first machine is now live in our Barnsley store and there will also be machines at Swansea and Hartlepool from 31st Jan and Govan and Carlisle from 7th Feb. You can choose from Asda Baby Soft or Asda Soft Linen & Cotton Flower conditioners, both of which are big sellers for us. The machine automates the whole process and makes sure that it is simple and mess free.
The discount is applied as follows:
|
1.5L bottle
(calculated as 2×750ml bottles) |
£1.90 |
|
First refill |
£1.80 |
|
Next 9 refills |
£1.50 |
|
TOTAL SAVING |
£3.70 |
This project is the fruition of over a year’s work with WRAP , Eziserv and the manufacturers McBride’s and Unilever, not to mention a lot of sweat and tears from colleagues of mine at Asda.
Talk about feeling good about both saving the environment and the cash in your pocket! If the trial is successful then we would hope to roll it out across all our stores – and maybe other products. I’ll keep you updated on its success through this blog.
Posted by
Julian
on
26 January 2010, 13:02